W+K Studios

Building content inside Wieden+Kennedy

When I joined W+K, the agency was reinventing its in-house content function as a playful global studio. I helped build it, along with the post-production suites, a studio space and a creative production service for clients. It became the agency's first integrated content offe across our global offices with a team of filmmakers, editors, sound designers, designers and animators. The range was the point: global launch films, cause campaigns, talent-led series, music videos and always-on social at scale, all made in-house.

Role: Content Lead, Integrated Production and Social · W+K Amsterdam and Portland

BOOKING.COM’S WING IT

The hero launch film for Booking.com's summer campaign. It set the visual and narrative rhythm for a wider #WingItYeah ecosystem of OOH and GIFs, built to travel across platforms and formats. It received 50M+ views across 60+ broadcast markets. The film was selected for SHOOT's 2016 New Directors Showcase and screened at the DGA Theater in New York.

CHILD HELPLINE INTERNATIONAL: FREE THEIR VOICES

A global movement for every child's right to be heard. I made the teaser and launch films that led people to an interactive, award-winning petition they could sign with their own voice. 42,000 people took part, bringing helplines, governments and telecom partners, including GSMA and the ITU, together. The campaign was presented at the United Nations, and the results were:

10 helplines made toll-free · 13 more underway · 5 new helplines launched · 11 adopted harmonised regional numbers.

PORTUGAL. THE MAN : SO YOUNG

A music video made at W+K Studios as part of the agency's creative partnership with the band. It reimagines the familiar YouTube lyric video as a live-action performance shot entirely in camera, simple, handmade and true to the band's lo-fi spirit, that generated 10M+ views.

TABLE TOP WORLDS

We built a studio that specialised in small sets and content at scale: quick-turnaround ideas for social calendars, colourful idents for social channels, toy commercials, food and product films, all made on tabletops and miniature sets. Clients included Old Spice, KFC, Anki and Soylent. The work earned D&AD Pencils and Webby recognition.

COCA-COLA : FOOD FEUDS

Pizza, burgers or tacos: which goes best with a Coke? A road-trip documentary social series across the US to settle it, from Austin to NYC, with episodes hosted by various chefs including celebrity chef Aarón Sánchez.