BYD — Back to School
This campaign executes Back to School as a warm, human moment rather than a discount-led promotion. Using AI created imagery, the campaign embeds sales messaging within relatable, everyday stories.
I designed it as a cross-platform system for social feed, stories, short videos, gifs, and OOH. The work reflects the Benelux region’s community-driven, sustainable way of life. By moving beyond dated promotional tropes, the campaign positions BYD as a reliable, accessible partner in shared daily moments. Offering clarity and comfort at a time of return to routine.
Tokyo Metro Tango
A short AI-assisted film inspired by “The Passers-By” by Georges Brassens, reflecting on the quiet poetry of strangers who briefly cross our paths.
I collaborated with Return To Earth Studio helping shape the rhythm and atmosphere of a story about fleeting encounters during a Tokyo commute. Moments where entire lives seem to pass by in an instant, leaving only the trace of what might have been.
Snowy Night
An experiment using 35mm photographs from my archives to turn mundane night scenes into a wintery wonderland as live moving post cards.
Space Cowboy
A music video
Using early AI tools, Space Cowboy began as an intuitive response to the way emerging systems appear to think, reason, and imagine. The film functions both as a blueprint for a story world and as a meta-commentary on the process of creating it.
Leaning into archetypal storytelling and familiar tropes, the piece assembles fragments of myth, genre, and speculation to explore authorship, collaboration, and uncertainty in the age of machine-assisted creation. The result accompanies the treatment to imagine what storytelling might become when intuition is shared between human and machine.
