Upon launch, Free Our Voices became a global movement advocating for every child’s right to be heard. I crafted two short films to introduce the initiative — one teasing the idea, the other formally launching the movement — setting the emotional tone for the campaign.

The films led audiences to an interactive, award-winning online petition where people could sign using their voice, transforming individual participation into a collective call for change. The campaign engaged 42,000 participants and brought together child helplines, governments, and telecom partners, including GSMA and the International Telecommunication Union, resulting in lasting impact: 10 helplines became toll-free, 13 more are underway, 5 new helplines launched, and 11 adopted harmonised regional numbers.