SAMSUNG × SEATREES:
CORAL IN FOCUS
If we can see it, we can save it.
Coral reefs cover less than 1% of the ocean floor but support about 25% of marine life, and could disappear by 2050. Coral in Focus follows the scientists, engineers and local conservationists working to restore them, and the Samsung camera technology helping them do it.
I oversaw development and creative production of the documentary, alongside editorial, event and experiential content, bringing Samsung, SeaTrees and Scripps Institution of Oceanography together around one story. It premiered on World Ocean Day at the 2025 UN Ocean Conference in Nice, where I spoke on the launch panel, and its Ocean Mode technology was announced at Galaxy Unpacked 2026. The film has since gone on to screen and win awards at international ocean film festivals.
Results: 100M+ broadcast views · 105 media stories · 60K+ social interactions · 17 reef sites mapped · 10,700m² of reef restored.
Recognition: Best Short Documentary, Wild Ocean Film Festival 2026 · Coastal and Island Culture Award, 23rd International Ocean Film Festival · Halo Awards Gold 2026 · Samsung named in Fast Company’s Most Innovative Companies 2026.
Partners: Samsung · SeaTrees · Radical Media · Edelman · Reef Explorer · Scripps Institution of Oceanography
Role: Role: Content Lead: development, creative, production.
