ALLIANZ : ROAD TO PARIS
Launching a global brand platform as preparation for the Olympics.
As Worldwide Olympic and Paralympic Insurance Partner for Paris 2024, Allianz needed a platform that could speak beyond sport. I was creative lead on two chapters of film content: first a series of short documentaries, then a social-first campaign for TikTok, YouTube Shorts and Instagram. The idea throughout was when people prepare for one goal, then preparation lets them seize something unexpected. Told through athletes and everyday people alike.
Role: Content Lead: concept, production, edit · W+K Amsterdam
PREPARED FOR LIFE
The campaign launched in 64 countries at once on World Ocean Day, built on a simple analogy: being prepared for life is like learning to swim. I made a series of short documentaries about real people whose lives are tied to water, from future Olympians to ocean champions, filmed as lived experience showing preparedness as a mindset and not a product.
Partners: Park Pictures · Romance Films · Wave Studios · The Mill
GET READY FOR THE BEST
On the road to Paris 2024, Allianz widened what “the best” could mean, with a focus on women and Gen Z as well as athletes. I made eight short-form films with a mixed-media approach. The films were built for TikTok, YouTube Shorts and Instagram and launched through brand channels and featured creators.. The work resulted in 100M+ impressions in 60+ countries with a 15% lift in brand awareness
Partners: Romance Films · Wave Studios
