To mark World Ocean Day, Allianz introduced Prepared for Life as its new global brand platform. I crafted a series of films that extended a simple analogy: being prepared in life is like learning to swim.

Each story explored personal relationships with water. Not not as spectacle, but as lived experience. Focusing on preparedness as a mindset rather than a product by portraying individuals confident in their ability to navigate uncertainty and embrace whatever comes with the tide.

These stories formed part of a broader social and influencer-led campaign and marked the beginning of Allianz’s journey toward the Paris 2024 Olympics, where the brand is a key global partner.