THIS IS LIVING

For the launch of Corona’s This Is Living global brand platform I created content for social channels and digital OOH to further evolve the brand’s visual identity.

The work centred on capturing Paradise as a visceral reminder of what it feels like to be outside in an age increasingly lived indoors. A beer best served with a slice of freedom.

This Is Living remains Corona’s core brand platform more than ten years later, and marked the first of many campaigns I would go on to create with the brand, while launching their iconic bottle window.