THE HEINEKEN LEGENDARY POSTERS

One-off posters for press freedom.

For a major campaign collaboration between Heineken and Reporters Without Borders, we turned 40 ordinary paper posters into one-off works of art by sending each on an extraordinary journey. Every poster was auctioned on for Reporters Without Borders, the non-profit that protects journalists and press freedom.

As part of the journey, I made a series of films behind several of the journeys, including zero gravity, magic and art. All 40 posters, with their burns, scuffs and signatures, were exhibited at the Stedelijk Museum in Amsterdam alongside the films to launch the auction.

Recognition: Cannes Lions Silver, Outdoor · Cannes Lions Bronze, Promo and Activation · D&AD Pencils · Eurobest · Epica

Role: Content Lead: docu-films and edit · W+K Amsterdam

Partners: Heineken · Reporters Without Borders · Stedelijk Museum