The hours before the moment.

Noisey, VICE’s music channel, uses music as a way into the stories just beneath the spotlight. 6 Hours follows artists through the quiet, charged window before a defining moment in their career in the hours before it all goes public.

I made the series from development through edit as part of a long-form documentary collaboration with Marshall for YouTube, plus an accompanying social campaign. Shot across Paris, Berlin and New York, it lets the artists and their process lead, while the brand lives naturally within the world of the story. That balance was the brief: helping a world-class editorial studio work with a brand without losing its voice.

Role: Content Lead: development, production and edit.

Partners: Noisey · VICE · Marshall