corona : golden moments
Content Strategy and Olympic Idents.
Years after helping build This Is Living at W+K, I joined Corona in-house to lead it from the brand side. At Corona Studios I shaped the content strategy and guided production with creators, photographers, athletes and influencers, building the social-first, creator-led streaming formats that carried the platform into its next chapter.
Role: Senior Content Lead · Corona AB InBev
GOLDEN MOMENTS
For the launch of Corona Cero, the brand’s alcohol-free beer, as an official Paris 2024 Olympic partner, I returned to the roots of our brand platform and evolved it by making a series of idents for the launch that ran across brand global social channels to announce the new partnership.
THIS IS HOME
Paradise doesn’t have to be a tropical beach far away. This Is Home was a long-form creator series we developed for YouTube streaming and Instagram, working with creators at Corona Studios from around the world to show the nature on their own doorstep, from city parks to slices of paradise a short drive away. It opened with an episode set in Paris, the launch pad for the upcoming Olympics.
Click images for a direct link to the episode!
SUNSETS FESTIVALS
To activate Corona Sunsets, the brand’s flagship festival series, we developed narratives for creators to build their content around: including product photography at the events, social coverage of the festival across channels, and a brand film to close out 2024.
