Digital Paradise

Paraíso Secreto was an immersive VR experience created for Corona in Mexico City, conceived as a physical and digital extension of the This Is Living platform.

As part of the campaign, I led the execution of the launch film and editorial content, helping translate Corona’s lifestyle philosophy into a multi-sensory environment that invited people to step out of the city and into a hidden paradise. Blending live set design, sensory elements, and virtual reality, the experience prioritised presence and emotion over spectacle.

Designed to live beyond the installation itself, the activation functioned as a catalyst for social storytelling. Over two weekends, it attracted 3,000+ attendees and influencers and generated 887 million social media impressions, demonstrating how This Is Living could scale through experience-led storytelling and cultural participation rather than traditional advertising alone.