WING EVERYTHING

As part of Booking.com’s Wing It summer campaign, I made the hero launch film that helped set the tone and acted as the launch moment for a wider content ecosystem around #WingItYeah that included OOH and a gif centered campaign.

The film captured the spirit of spontaneity at the heart of the campaign and establishing the visual and narrative rhythm that could travel across platforms and formats. It was subsequently selected for Shoot Magazine’s 2016 New Director Showcase and presented at the Directors Guild of America (DGA) Theater in New York.